The price is for the frame alone without the personalized ribbon or insert cards but you can order our beautiful custom-made Personalized Insert Cards from the Product Options above as well as assembled Italian Tulle with Jordan Almonds. You can also order a see-through Organza Bag that can fit this frame perfectly, an imprinted personalized ribbon or personalized favor tags from the related products below. The picture above is showing the blue frame with personalized inserts and imprinted ribbons. Click on the picture to see the pink assembled with the ribbons, inserts as well as Italian tulles with Jordan almonds attached to the back of the frame.